One thing we’ve wanted to cover on this show for awhile is brand purpose,. It’s increasingly becoming an important consideration for brands, in part because many consumers care more about that attribute, especially younger consumers. 27% of Gen Zers...
Andy Zimmerman is President of frog, a leading global design and strategy firm, and part of the Capgemini Group. Prior to joining frog, he was the managing director of Accenture New Businesses, where he launched the majority of what is now Accenture...