It seems like year after year, content is becoming increasingly important to companies’ marketing efforts. At the same time, it’s also become a way that more entrepreneurs make a living. To figure out the future of content, I really wanted to turn to Joe Pulizzi. He’s the bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
You might know him from his podcast series, This Old Marketing, which has millions of downloads from over 150 countries. He’s also the founder of the new digital content news site, The Tilt, his updated version of Content Inc. just hit shelves this May.
Today, we talk about how the world of content marketing has changed since his first edition of Content Inc., how to find an area where no content exists and to address that market need, the future of the creator economy, how companies and creators figure out what content ought to be free and what ought to be directly monetized, and much more.
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